Fundraising doesn’t have to be perfect to succeed

What if I told you a client recently secured a $1 million gift—even though their plans were in flux and they weren’t in a position to make a traditional fundraising ask?

It sounds unlikely, but that’s exactly what happened. Their project had slowed down significantly due to internal challenges, forcing them to step back and reassess their next steps.

In situations like these, it can be difficult to develop a solid, compelling fundraising plan. With plans changing and goals evolving, it may feel harder to craft grant proposals, digital campaigns, and other materials. Organizations often hesitate to talk about reworking a project that’s already been announced, fearing it might make them seem indecisive or unprepared. But, in reality, it’s a natural response to shifting circumstances.

So, what did they do right that led to this unexpected gift?

They kept the lines of communication open with their donors. Instead of pivoting donor communications to another project or going silent while they worked through their challenges, they stayed transparent with their supporters.

They provided regular updates on where they were in the process, shared even small successes, and—just as importantly—explained the setbacks. When they had to slow down, they communicated why, and when they made progress, they shared that too. Throughout it all, they kept reminding donors of the ultimate goal and their unwavering commitment to achieving it, despite the hurdles.

This ongoing communication helped their donors feel involved in the journey and part of the team. The result? A deeper connection with their supporters, who felt truly valued for walking through the process with them and more inclined to give. 

Fundraising relies on storytelling, but the ideal narrative we envision doesn’t always align with the obstacles we face—whether it’s staffing changes, unexpected roadblocks, or even political shifts. In these times, keeping your supporters informed is key. If you go silent, you risk losing their interest and investment. But by sharing both the setbacks and wins, you make them feel like they’re in it with you.

Even if you’re not ready to submit a formal grant proposal, don’t let that stop you from making progress in your fundraising efforts. You can still deepen relationships with your supporters and move the needle forward, one step at a time.